QR Codes

Create branded QR codes that trigger a discount when scanned. Print them on packaging, flyers, in-store displays, or event materials. When someone scans the QR code and visits your store, the discount is applied instantly.

QR codes work like magic links — they take priority over behavioural triggers. If a shopper scans a QR code, behavioural triggers will be suppressed to prevent conflicting discounts.

How It Works

You create a QR code campaign and configure the discount
The app generates a unique QR code image you can download
A customer scans the code from printed material, packaging, a display, etc.
They’re redirected to your store with the discount parameter attached
The discount is applied automatically, with an optional popup shown
The order is tracked and attributed to that QR code in your stats

Creating a QR Code

From the app, go to QR codes → Create QR code.

Campaign Details

Internal name — For your own reference (e.g., “Summer Packaging Insert”). This is not visible to customers.
Description — Optional notes for your team about the campaign’s purpose.

Destination

Choose where customers land after scanning:

Destination	Example
Homepage	`/`
Product page	`/products/summer-bundle`
Collection page	`/collections/new-arrivals`
Cart page	`/cart`
Custom path	`/pages/summer-sale`

The QR parameter is appended automatically, so a homepage destination becomes https://your-store.com/?qr=abc123.

Discount Configuration

Configure one or more discount types. At least one must be enabled with a value greater than zero.

Product Discounts

Percentage off — e.g., 15% off selected products
Fixed amount off — e.g., £5 off each item
Free gift — Automatically add free products to cart

Product discounts can target:

All products
Specific products
Collections
Vendors
Product types

For free gifts, choose how the gift is added:

Auto-add — Gift appears in cart automatically when requirements are met
Manual — Customer adds the gift to cart themselves
Manual with popup — A popup lets the customer choose their gift from a selection

Order Discounts

Percentage off — e.g., 20% off the entire order
Fixed amount off — e.g., £10 off the order subtotal

Shipping Discounts

Percentage off — e.g., 50% off shipping
Fixed amount off — e.g., £5 off shipping
Free shipping — 100% off shipping costs

Requirements

Set optional minimum thresholds customers must meet:

Minimum cart total — e.g., “Spend £50 to unlock this discount”
Minimum quantity — e.g., “Buy 3+ items to qualify”
Exclude collections — Don’t count items from specific collections toward the minimum

Show a branded popup when the customer arrives on your store after scanning:

Heading — e.g., “Welcome! Your discount is ready”
Body text — Additional details about the offer
Primary CTA — Main button label (e.g., “Shop now”)
Secondary CTA — Alternative action (e.g., “Browse first”)
Image — Promotional image displayed in the popup
Terms link — Optional terms and conditions link

Popup styling (colours, border radius, overlay) is configured globally in Customize → Info popup.

Short URL (Optional)

Create a vanity redirect for your QR code, making it easy to share as a typed link too:

https://your-store.com/go/scan → your-store.com/?qr=abc123

Enter a path starting with / (e.g., /go/scan, /promo/summer). The redirect is created natively in Shopify and works immediately.

Short URLs are useful when you want to print the link alongside the QR code, or share it in channels where a QR code isn’t practical (SMS, social bios, etc.).

Each short URL path must be unique across your store. If the path is already in use, you’ll see a warning asking you to choose a different one.

QR Code Design

Customise the look of your QR code to match your brand.

Colours

Foreground colour — The colour of the QR modules (default: black)
Background colour — The background behind the QR code (default: white)

Corner Style

Square — Standard sharp corners
Rounded — Softer, rounded module corners

Logo

Add your logo to the centre of the QR code:

Upload a square image (Shopify CDN recommended)
The logo occupies roughly 22% of the QR code area
Error correction is automatically increased to ensure the code remains scannable

Frame

Add a text bar below the QR code:

Frame text — e.g., “Scan for 15% off”
Frame colour — Background colour of the bar

The frame is useful for print materials where you want to explain what the QR code does.

Limits & Scheduling

Usage Limits

Maximum redemptions — Cap the total number of times this discount can be used. Leave empty for unlimited.

Date Scheduling

Start date — When the discount becomes active. Leave empty to start immediately.
End date — When the discount expires. Leave empty for no expiry.

Combining with Other Discounts

By default, QR code discounts do not combine with other discounts. You can enable combining with:

Product discounts
Order discounts
Shipping discounts

This is subject to Shopify’s discount stacking rules.

Status

Status	Meaning
Draft	The QR code is saved but the discount is not active. Use this while setting things up.
Active	The discount is live. Scanning the QR code will apply it.
Paused	Temporarily disabled. The QR code still exists but the discount won’t apply.

Stats & Analytics

Each QR code has a stats page showing campaign performance:

Revenue — Total revenue attributed to this QR code
Orders — Number of orders placed using this discount
AOV — Average order value

You can also see a breakdown of individual orders including order number, date, total, discount amount, and items purchased. Order numbers link directly to the Shopify admin.

Testing

After creating or editing a QR code, use the Preview for testing button. This opens your storefront with a special preview parameter that forces the popup to display regardless of status, so you can verify the experience before going live.

You can also scan the QR code directly with your phone to test the full flow.

Use Cases

Packaging Insert

Name: Spring Order Insert
Destination: Homepage
Discount: 15% off next order
Popup: "Thanks for your order! Here's 15% off your next one."

Print the QR code on a card inside each package. Customers scan it and get a discount on their next purchase.

In-Store Display

Name: In-Store Exclusive
Destination: /collections/in-store-only
Discount: 10% off + free shipping
Short URL: /go/instore
Frame text: "Scan for 10% off online"

Place QR codes on shelf displays or window signage to drive online purchases from physical shoppers.

Event Flyer

Name: Pop-Up Market
Destination: /products/event-bundle
Discount: Free gift with purchase over £50
Short URL: /go/popup
Frame text: "Scan to shop online"

Hand out flyers at events. The QR code sends people directly to a featured product with an exclusive offer.

Product Packaging

Name: Reorder Discount
Destination: Homepage
Discount: 20% off reorder
Usage limit: 1 per customer
Popup: "Ready for a refill? Enjoy 20% off."

Print on consumable product packaging to encourage repeat purchases.

Best Practices

Test before printing — Always scan the QR code and verify the full flow before committing to print
Use high contrast colours — Ensure the QR code is easily scannable (dark foreground on light background works best)
Add a frame with context — Customers are more likely to scan a QR code that tells them what they’ll get
Set a destination that makes sense — Don’t just send people to the homepage if the offer is for a specific product
Use short URLs alongside QR codes — For print materials, include the typed URL as a fallback
Monitor stats — Track which QR codes are converting and adjust your campaigns
Use usage limits for exclusive offers — Prevent overuse of high-value discounts
Pause instead of delete — If you need to stop a campaign temporarily, pause it to preserve your stats