Behavioural Trigger Types

This guide explains each trigger type in detail, including when to use them, how to configure them, and best practices.

Overview

Behaviour Discounts offers multiple trigger types to reward different customer behaviors:

Trigger Type	Best For	Typical Conversion
Product Views	Engaged browsers	Medium
Exit Intent	Abandonment prevention	High
Checkout Abandon	Cart recovery	Very High
Time on Site	Engaged visitors	Medium
Time on Page	Content engagement	Medium
Returning Visitor	Customer loyalty	High
Wishlist Activity	Swym integration	Medium-High
Cart Add	Purchase intent	High

Product Views

Trigger when customers view multiple products, showing genuine shopping interest.

How It Works

The trigger fires after a customer views a specified number of distinct product pages in a single session. Each product page is counted once, regardless of how many times they revisit it.

Configuration

Any Products Mode

Track views across all products in your store:

Distinct product views required - Number of unique products to view (e.g., 3, 5, 10)

Specific Products Mode

Track views for selected products only:

Select products - Choose which products count toward the trigger
Match mode:
- Any - Trigger after viewing any selected product
- All - Trigger only after viewing every selected product

Use Cases

Browse Reward

Trigger: After viewing 5 distinct products
Discount: 10% off first order
Goal: Convert browsers to buyers

Collection Discovery

Trigger: View specific products (new arrivals)
Discount: Free shipping on orders over $50
Goal: Drive sales of new products

High-Intent Shoppers

Trigger: After viewing 10+ products
Discount: 15% off + free gift
Goal: Reward highly engaged shoppers

Best Practices

Start at 3-5 views - Too low (1-2) triggers too easily
Higher thresholds for expensive items - Luxury brands might use 8-10 views
Combine with requirements - “View 5 products, spend $75, get 15% off”
Use specific mode for launches - Target new collection engagement
Test and adjust - Monitor trigger rate and conversions

Tips

✅ Great for fashion, home decor, and lifestyle stores ✅ Works well with “New Arrivals” campaigns ✅ Pair with countdown timer for urgency ❌ May be too aggressive for low SKU count stores ❌ Not ideal for single-product stores

Exit Intent

Capture customers attempting to leave your store without purchasing.

How It Works

Exit intent detects when a customer’s mouse cursor moves toward the browser’s top edge or when they switch tabs/windows. This indicates they’re about to leave the site.

Configuration

Page Targeting Choose where the trigger fires:

All pages - Trigger exit intent anywhere on site
Product pages only - Only on /products/* URLs
Collection pages only - Only on /collections/* URLs
Cart page only - Only on /cart page

Advanced Filters (for Product/Collection pages)

When targeting product or collection pages, you can further filter:

Specific products - Only trigger on selected product pages
Specific collections - Only trigger on selected collection pages
Leave empty - Trigger on any product/collection page

Cooldown Settings

Cooldown between prompts - Minimum minutes before showing again (prevents spam)

Use Cases

Last Chance Offer

Trigger: Exit intent on all pages
Discount: 15% off first order
Cooldown: 60 minutes
Goal: Convert abandoning visitors

Product-Specific Recovery

Trigger: Exit intent on specific high-value products
Discount: Free shipping + 10% off
Cooldown: 30 minutes
Goal: Close sales on key products

Cart Abandonment

Trigger: Exit intent on cart page only
Discount: Free shipping on orders over $50
Cooldown: 24 hours
Goal: Complete pending purchases

Collection Browse Recovery

Trigger: Exit intent on sale collection pages
Discount: Additional 10% off sale items
Cooldown: 120 minutes
Goal: Maximize sale collection conversions

Best Practices

Use moderate cooldowns - 30-60 minutes prevents annoyance
Target high-intent pages - Cart and product pages convert best
Don’t overdo the discount - 10-15% is often enough
Test on mobile - Exit intent works differently on touch devices
Combine with countdown - “You have 5 minutes to claim this offer”

Tips

✅ Highest converting trigger type ✅ Perfect for cart page abandonment ✅ Great for one-time offers ✅ Works well with countdown timers ⚠️ Can feel aggressive if overused ⚠️ Less effective on mobile (no cursor movement) ❌ Don’t set cooldown too low (< 15 minutes)

Checkout Abandon

Re-engage customers who visited checkout but returned without completing purchase.

How It Works

When a customer visits any /checkout URL then navigates back to your store without completing their order, this trigger activates after a specified delay.

Configuration

Delay before firing - Seconds to wait after returning from checkout (e.g., 5, 10, 30)
Minimum cart subtotal - Optional minimum cart value to trigger (prevents low-value offers)

Use Cases

High-Intent Recovery

Trigger: Returned from checkout after 10s
Minimum cart: $50
Discount: Free shipping
Goal: Remove shipping objection

Premium Cart Recovery

Trigger: Returned from checkout after 5s
Minimum cart: $100
Discount: 10% off order + free shipping
Goal: Close high-value sales

Quick Win

Trigger: Returned from checkout after 30s
Minimum cart: $25
Discount: $5 off order
Goal: Small incentive to complete

Best Practices

Short delay - 5-15 seconds is optimal
Strong offer - These are high-intent customers
Use minimum cart value - Focus on profitable orders
Free shipping works best - Often the main objection
Clear messaging - “Complete your order and save”

Tips

✅ Very high conversion rate ✅ Customers already decided to buy ✅ Great for free shipping offers ✅ Test different cart minimums ⚠️ Can indicate pricing issues if triggered often ❌ Don’t spam with multiple checkout abandon triggers

Time on Site

Reward customers who spend time browsing your entire store.

How It Works

Tracks total time a customer has spent on your site during their current session. Time accumulates across all pages.

Configuration

Seconds on site - Total time required (e.g., 60, 120, 300)

Use Cases

Engaged Browser Reward

Trigger: After 120 seconds on site
Discount: 10% off first order
Goal: Convert engaged traffic

Deep Engagement

Trigger: After 5 minutes on site
Discount: Free gift with purchase
Goal: Reward highly engaged visitors

Content Consumer

Trigger: After 3 minutes on site
Discount: 15% off + free shipping over $75
Goal: Convert content readers to buyers

Best Practices

60-180 seconds is typical - Balances engagement with trigger rate
Consider your content - Blog-heavy sites might use longer times
Combine with other triggers - Works well with exit intent
Test mobile vs desktop - Mobile sessions are often shorter
Clear value prop - “Thanks for spending time with us!”

Tips

✅ Great for content-rich stores ✅ Works well with blogs ✅ Good for educational products ⚠️ Time can accumulate across tabs ⚠️ May trigger during inactive browsing ❌ Not ideal for quick purchase stores

Time on Page

Trigger based on time spent on specific pages or URL patterns.

How It Works

Tracks time spent on individual pages that match your specified URL patterns. Great for content engagement on specific pages.

Configuration

Seconds on page - Time required on matching page (e.g., 30, 60, 120)
Matching pages - URL patterns to track (one per line)

URL Pattern Examples:

/products/*          → Any product page
/collections/sale    → Sale collection page
/                    → Homepage only
/pages/about         → About page
/blogs/*             → Any blog post

Wildcard support:

Use * at the end for wildcard matching
Patterns are relative paths (no domain)

Use Cases

Product Detail Engagement

Trigger: 60 seconds on any product page
Matching: /products/*
Discount: 10% off that product
Goal: Convert detail readers

Sale Collection

Trigger: 45 seconds on sale page
Matching: /collections/sale
Discount: Additional 10% off sale items
Goal: Maximize sale conversions

Content Conversion

Trigger: 90 seconds on blog posts
Matching: /blogs/*
Discount: 15% off first order
Goal: Convert content readers

Homepage Engagement

Trigger: 120 seconds on homepage
Matching: /
Discount: Free shipping on first order
Goal: Convert homepage browsers

Best Practices

30-90 seconds typical - Enough time to read content
Match to page type - Product pages shorter, blog posts longer
Test patterns - Verify URLs match correctly
Use for key content - Buying guides, product education
Clear trigger intent - “Thanks for learning about our products”

Tips

✅ Perfect for educational content ✅ Great for product detail pages ✅ Works well with buying guides ✅ Good for blog monetization ⚠️ Time counts even if tab not active ⚠️ Multiple tabs can trigger separately ❌ Don’t set time too low (< 15 seconds)

Returning Visitor

Reward loyal customers who visit your store multiple times.

How It Works

Tracks how many times a customer has visited your store using browser storage. Triggers after reaching a specified visit threshold.

Configuration

Visits required - Number of visits to trigger (e.g., 2, 3, 5)
Cooldown between triggers - Hours before trigger can fire again after discount applied

Use Cases

Second Visit Reward

Trigger: On visit #2
Cooldown: 168 hours (7 days)
Discount: 10% off first order
Goal: Convert returning browsers

Loyalty Threshold

Trigger: On visit #5
Cooldown: 720 hours (30 days)
Discount: 20% off + free gift
Goal: Reward loyal visitors

Weekly Shopper

Trigger: On visit #3
Cooldown: 24 hours
Discount: Free shipping
Goal: Encourage frequent visits

Best Practices

2-3 visits is typical - Balance between accessible and meaningful
Use long cooldowns - Prevent gaming the system (7+ days)
Clear messaging - “Welcome back! Here’s a thank you offer”
Strong discount - Reward the loyalty
Track in analytics - Monitor visit patterns

Tips

✅ Great for building customer relationships ✅ Rewards genuine interest ✅ Works well for considered purchases ✅ Good for subscription/repeat purchase products ⚠️ Browser-based tracking (clearing cookies resets) ⚠️ Cooldown starts after discount applied, not trigger ❌ Not ideal for impulse purchase stores

Wishlist Activity

Reward customers who save products to their Swym wishlist.

How It Works

Integrates with the Swym Wishlist Plus app to trigger when customers add items to their wishlist.

⚠️ Requires: Swym Wishlist Plus app installed and enabled in Behaviour Discounts settings.

Configuration

Any Products Mode

Track wishlist additions across all products:

Wishlist items required - Number of products to save (e.g., 1, 3, 5)

Specific Products Mode

Track wishlist additions for selected products only:

Select products - Choose which products count
Match mode:
- Any - Trigger after wishlisting any selected product
- All - Trigger only after wishlisting every selected product

Use Cases

Single Item Incentive

Trigger: After adding 1 item to wishlist
Discount: 10% off wishlist items
Goal: Convert wishlist savers to buyers

Collection Builder

Trigger: After adding 3 items to wishlist
Discount: 15% off + free shipping over $100
Goal: Encourage wishlist shopping

Targeted Product Push

Trigger: Wishlisting specific high-margin products
Discount: Free gift with purchase
Goal: Drive sales of target products

Best Practices

Low threshold - 1-3 items is typical
Wishlist-specific discount - “Save now on your wishlist”
Email integration - Combine with wishlist reminder emails
Clear CTA - “Your wishlist items are on sale!”
Test with Swym - Ensure integration works correctly

Tips

✅ Very high purchase intent ✅ Great for fashion and lifestyle ✅ Perfect for gift-givers ✅ Works well with email campaigns ⚠️ Requires Swym app (paid) ⚠️ Limited to Swym wishlist events ❌ Won’t work with other wishlist apps

Cart Add

Trigger when customers add products to their cart, showing strong purchase intent.

How It Works

Fires when customers add products to their cart. Can trigger based on any products or specific selected products.

Configuration

Any Products Mode

Track cart additions across all products:

Cart items required - Number of products to add (e.g., 1, 2, 3)

Specific Products Mode

Track cart additions for selected products only:

Select products - Choose which products count
Match mode:
- Any - Trigger after adding any selected product
- All - Trigger only after adding every selected product

Use Cases

First Cart Item

Trigger: After adding 1 item to cart
Discount: Free shipping on orders over $50
Goal: Increase average order value

Multi-Item Bundle

Trigger: After adding 3 items to cart
Discount: 15% off entire order
Goal: Encourage bulk purchases

Specific Product Upsell

Trigger: Adding specific flagship product
Discount: 20% off complementary products
Goal: Cross-sell related items

Best Practices

Low threshold - 1-2 items is common
Upsell opportunity - “Add $X more for free shipping”
Complement cart items - Offer related products
Clear value - Show savings in popup
Test timing - Immediate vs slight delay

Tips

✅ Extremely high purchase intent ✅ Perfect for upselling ✅ Great for free shipping thresholds ✅ Works well with product bundles ⚠️ Can feel pushy if discount too aggressive ⚠️ May conflict with cart page design ❌ Don’t spam with multiple cart triggers

Trigger Comparison Matrix

By Purchase Intent (Highest to Lowest)

Checkout Abandon - Already tried to buy
Cart Add - Added products to cart
Wishlist Activity - Saved products for later
Exit Intent - Attempting to leave
Product Views - Browsing products
Returning Visitor - Came back multiple times
Time on Page - Reading product details
Time on Site - General browsing

By Use Case

Abandonment Prevention

Exit Intent
Checkout Abandon

Engagement Rewards

Product Views
Time on Site
Time on Page
Returning Visitor

Purchase Intent

Cart Add
Wishlist Activity
Checkout Abandon

Content Marketing

Time on Page
Time on Site

Combining Triggers Strategically

The Welcome Journey

Visit 1: Product Views (5 products) → 10% off first order
Visit 2: Exit Intent → Free shipping reminder
Visit 3: Returning Visitor → VIP 15% off

The High-Intent Path

Product Views (3+) → Browse reward eligible
Cart Add → Free shipping offer
Checkout Abandon → Final 10% off push

The Content Consumer

Time on Page (blog) → 10% off for readers
Product Views (2+) → Additional 5% off
Exit Intent → Last chance 15% total

Next Steps

Need help choosing the right trigger? Check our strategy guide or contact support.